In the world of social media marketing and publishing its not a surprise to see some of the oldest surviving news paper publishing company in India is using a negative news to publicize itself.
Here's how: The online website of the news paper has quite a number of articles with prefix/suffix's as 'Tamilrockers Leaked' which brings them on the google's frontpage. As most of us do we rarely go to page 2 of the results.
No matter how many domains extensions are blocked by the court, IE seems to find the biggest pirate site's new domains and update us without fail :)
here's a link to all their leaked stories https://indianexpress.com/?s=tamilrockers